social-media-giving-day-july-15

Social Media Giving Day July 15

In the tapestry of modern philanthropy, Giving Days stand out as vibrant threads, weaving together the power of social media and the generosity of communities worldwide. Born from a desire to counteract the consumerism of Black Friday and Cyber Monday, these 24-hour fundraising marathons have transformed the landscape of charitable giving. From the pioneering Give to the Max Day in 2012 to the global phenomenon of Giving Tuesday, these initiatives have harnessed digital platforms to amplify their impact, rallying millions to open their hearts and wallets for causes close to them. As we dissect the evolution of Giving Days, we're not just tracing the history of fundraising; we're exploring a revolution in how we connect, care, and contribute in the digital age. With each tweet, share, and hashtag, society is redefining philanthropy, making every click count towards a better world. How did these digital phenomena come to be, and what ripple effects have they had on both local and global scales?

Key Takeaway

Giving Days, such as “Giving Tuesday,” have become popular fundraising events on social media, raising awareness and funds for various causes through online platforms and campaigns.
Social media has played a crucial role in the growth and success of Giving Days, providing nonprofits with new tools and channels to reach potential donors and amplify their impact.

Timeline

2010
Birth of Social Media Giving Day
The first Social Media Giving Day was celebrated on July 15, 2010, initiated by the case foundation as a 24-hour online giving campaign.
2012
Expansion of Social Media Giving Day
The campaign gained traction, with nonprofits and businesses joining forces to promote the day and encourage donations through social media platforms.
2014
Global Recognition
Social Media Giving Day gained global recognition, with organizations from various countries participating in the event.
2016
Record-Breaking Donations
The 2016 Social Media Giving Day saw record-breaking donations, with millions of dollars raised for numerous causes.
2018
Innovation in Giving
Nonprofits and tech companies introduced innovative ways to donate, such as text-to-donate and virtual reality experiences.
2020
Adapting to the Pandemic
Amidst the COVID-19 pandemic, Social Media Giving Day focused on supporting frontline workers and organizations affected by the crisis.

Day Activities

  1. Morning Kick-off: As dawn breaks, social media buzzes to life with the hashtag #SocialMediaGivingDay. Participants are encouraged to start their day by sharing stories of past donations or causes close to their hearts. This digital ripple effect sets the tone, inspiring others to join in as they scroll through their morning feed.

  2. Afternoon Challenges: By midday, the excitement peaks with various challenges and matching donation opportunities popping up. Users engage in friendly competitions, such as the most creative fundraising idea or the highest number of shares, adding a layer of fun and urgency to the cause. It's all hands on deck as communities rally to amplify their impact.

  3. Evening Reflections: As the day winds down, participants gather for virtual events to celebrate milestones achieved and share impactful stories. This period of reflection not only highlights the day's successes but also fosters a sense of global community, reminding everyone of the power of collective action in the digital age.

Why We Love This Day

  • Social Media's Role in Amplifying Causes

Who'd have thunk it? Social media isn't just for selfies and food pics anymore. On Social Media Giving Day, platforms like Twitter, Facebook, and Instagram transform into megaphones for good causes. They give charities a way to shout from the virtual rooftops about their missions. This day proves that when folks come together online, they can make a real-world impact, raising awareness and funds faster than you can say "hashtag."

  • The Power of Collective Action

There's something special about seeing a whole bunch of people get together for a good cause, and that's what this day is all about. Social Media Giving Day shows us the strength in numbers. Whether it's donating a few bucks, sharing a post, or just spreading the word, every little action adds up. It's a reminder that even in our digital age, community and togetherness have the power to spark change.

  • Celebrating Generosity and Kindness

Let's face it, the world can seem like a pretty tough place sometimes. But then comes along Social Media Giving Day, and bam! We're reminded of all the good out there. This day shines a spotlight on generosity, encouraging people to give back in any way they can. It's a heartwarming break from the usual online noise, showing that kindness and compassion still rule, even in the hustle and bustle of our online lives.

Past & Future Dates

Month Day Year
JULY 15 2022
JULY 15 2023
JULY 15 2024
JULY 15 2025
JULY 15 2026
JULY 15 2027
JULY 15 2028

FAQ

What is Social Media Giving Day?

The aim of Social Media Giving Day is to promote social media as a means to support charities and causes by donating and raise public awareness about the importance of fundraising. So get involved, pay it forward, donate or simply raise awareness #give.

What national day is July 15th?

It's National Respect Canada Day, National Get Out of the Dog House Day, Arctic Sea Ice Day, Global Hug Your Kids Day, National Clean Beauty Day… and much more!

What social media day is today?

Social Media Day is observed annually on June 30. In its short life, social media has redefined how people interact, communicate, and share with family, friends, and the world.

What happens on Social Media Day?

History of Social Media Day Social Media Day has been taking place since the 30th of June in 2010. It was created by Mashable as a way of recognizing the impact that social media has had on communications around the world, as well as bringing people together to celebrate.